Last year around this time, I asked myself a simple question - where is my drone business now, and what do I need to do to make sure that at the same time next year, I'm in a different place?

The answer was simple, I needed to be more intentional with my sales funnel and content strategy. To promote any business online, you need a lead magnet. And it's been a huge reason I've been able to grow my leads and revenue over the last year.

What is a Lead Magnet?
·It's a free, value-packed digital offering like eBooks, whitepapers, or guides.
·Its primary aim is to gather contact information.
·In exchange, users receive valuable resources, positioning your brand as an industry thought leader.

What it's not:
❌ It's not your company portfolio or profile.
❌ It doesn't focus on your company's features.
❌ It's not about your company's milestones; it's about providing educational or problem-solving content.

Why Lead Magnets are Crucial
✅ They're powerful tools for lead generation, drawing in potential customers.
✅ They help in building trust and establishing your authority in the industry.
✅ They often serve as the first step in the customer's journey with your brand.

Creating Your Lead Magnet in 4 Steps:
1. Ideation: Research and identify your audience’s pain points. Choose topics that resonate and showcase your expertise. Develop compelling titles that grab attention. Here are 5 Examples:
↳ Revolutionizing Renewable Energy: Advanced Drone Solutions for Sustainable Power
↳ Precision Agriculture Unleashed: Next-Gen Drone Tech in Smart Farming
↳ Elevating Environmental Monitoring: Drones as Catalysts for Ecological Conservation
↳ Transformative Surveillance: Drone Innovations in Security and Public Safety
↳ Drones in Disaster Response: Pioneering Aerial Strategies for Crisis Management

2. Content Creation: Start with a solid outline. Utilize ChatGPT for crafting engaging and actionable content. Incorporate real-life examples or case studies.

3. Designing Your eBook: Focus on creating a visually appealing and readable eBook. Stick to a simple color palette and integrate your branding. Integrate photos and infographics for engagement.

4. Placement and Promotion: Feature it prominently on your LinkedIn profile for greater visibility. Also, make it an easy download on your website.

When you lead with value, you build relationships grounded in trust and informed by expertise. Check out the Canva sample I made below — it's a practical example of something any 👨🏾‍🌾 farmer would be anxious to download.

Whenever you're ready, there are 4 ways I can help you:

• The Drone Consultant’s Blueprint: Enroll in our flagship video course. I've aggregated 8 years of drone business expertise, proven methods, and actionable strategies into The Drone Consultant’s Blueprint. This course sets the stage for a new era of focused, innovative, and sustainable drone businesses.

• Done-For-You Drone Business Branding Package: Revitalize your brand with our comprehensive package. In 1 week, get a logo makeover, LinkedIn banner, carousel template, one-page flyer, lead magnet, business cards, and letterhead, all tailored to elevate your drone business's market presence.

• LinkedIn Done-For-You Content System: Elevate your LinkedIn presence with the system that's proven effective in my journey to over 5k followers and counting. We'll optimize your profile, create professional banners, and assign a social media expert to manage your posts, transforming your LinkedIn into an automatic lead magnet. 

• Drone Business Masterminds: Since 2021, I've coached over 60 drone entrepreneurs, helping them to develop winning strategies, enhance operational efficiency, and achieve significant growth in their businesses. Join this elite group and receive personalized guidance to propel your drone business to the next level.