Marketing is tough, especially when you don't have a background in content/sales. If you're like me you come from more of a technical background, not a sales-oriented one. Yet, being a 'drone entrepreneur' requires a grasp of your entire business, especially marketing and sales. It's not a task you can simply outsource. 

Here's how to create a powerful lead gen funnel in 4 steps:

💡 AWARENESS: 

Share value-based content that captivates and educates your audience.
↳ Example: "Revolutionizing Offshore Rig Inspections With Autonomous Drones"

Personalize your outreach to warm contacts.
↳ "Hey, we just added a new service to our offerings, I'd love to do a demo and show you the capabilities."

Initiate conversations with cold leads.
↳ 'Congrats on the new mega-construction contract! I have an ebook that explains how drones can be used for aerial survey and site mapping. Mind if I send it over to you?'

Start targeted, paid ads to amplify your reach.
↳ Invest in ads only after you have a proven organic strategy.
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🍵 BONDING: 
Remember, people do business with people they know.

Offer value up front to build trust with potential clients:
↳ Example: "[ebook] A Guide to Safe and Compliant Drone Operations for your Construction firm"

Demonstrate your expertise through a robust portfolio.
↳ Showcase at least 2-3 case studies with glowing testimonials from past clients.
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🤝 CONVERSION: 
Engage leads in the DMs

Use a conversational script that's personalized and asks about their needs, challenges, and goals. If there's synergy, suggest a call.

Prepare meticulously for meetings.
↳ Customize your pitch deck, research your client thoroughly, ask about their issues, and propose solutions.

Craft an irresistible offer.
↳ Your offer should spell out the dream outcome, underscore your expertise, and clarify the time and effort they'll save.

The key to creating a solid lead gen strategy is by creating a funnel that's both streamlined and efficient. 

Most drone businesses overlook their top and middle funnel — don't be one of them. 

Whenever you're ready, there are 4 ways I can help you:

• The Drone Consultant’s Blueprint: Enroll in our flagship video course. I've aggregated 8 years of drone business expertise, proven methods, and actionable strategies into The Drone Consultant’s Blueprint. This course sets the stage for a new era of focused, innovative, and sustainable drone businesses. 

• Done-For-You Drone Business Branding Package: Revitalize your brand with our comprehensive package. In 1 week, get a logo makeover, LinkedIn banner, carousel template, one-page flyer, lead magnet, business cards, and letterhead, all tailored to elevate your drone business's market presence.

• LinkedIn Done-For-You Content System: Elevate your LinkedIn presence with the system that's proven effective in my journey to over 5k followers and counting. We'll optimize your profile, create professional banners, and assign a social media expert to manage your posts, transforming your LinkedIn into an automatic lead magnet.

• Drone Business Masterminds: Since 2021, I've coached over 60 drone entrepreneurs, helping them to develop winning strategies, enhance operational efficiency, and achieve significant growth in their businesses. Join this elite group and receive personalized guidance to propel your drone business to the next level.